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It is estimated that by the end of 2011, 50% of Americans will have a Smart Phone. With the phenomenal growth in Smart Phone usage, the creation of Mobile sites has also followed. With more users using mobile devices to access sites, it is critical that the information is readable and easily accessible. Mobile sites need to be OPTIMIZED for mobile devices or you lose your customer.
In a recent study of Smart Phone users (source: AT&T):
- 9 out of 10 smart phone searches results in an action (i.e., purchasing, visiting a business)
- 95% of smart phone users have looked for local information
- 88% of these take action within a day, indicating these are immediate information needs